Great brands aren’t just born—they’re built with intention. In this section, we explore the full journey from idea to shelf, unpacking the strategies behind visual identity, consumer trust, storytelling, and long-term loyalty. Learn how emerging and established brands in India are setting new benchmarks in creativity and connection.
From Idea to Shelf: The Making of a Modern Consumer Brand A behind-the-scenes look at how EGK…
Scaling Smart: Lessons from launching Kaffo Across India How EGK’s coffee brand grew from a passion project…
Kaffo Case Study: Building a Coffee Brand with a Bold Identity How EGK brewed a purpose-led coffee…
Design That Connects: Building Packaging Consumers Love How thoughtful packaging elevates trust, shelf appeal, and consumer connection…
Why Every Brand Needs a Purpose—Not Just a Product How EGK builds brands that go beyond utility…
Follow our journey as we build brands that matter and connect deeply with the world around us.
